22
Jun
2012

მოიპარა თუ არა Volkswagen-მა სარეკლამო რგოლის მუსიკალური თემა

22 Jun 2012



რეკლამა რომელზე ახლა ვისაუბრებთ უკვე  მოხსენიებული იყო მარკეტერზე, როგორც ერთ-ერთი საუკეთესო რეკლამა სტატიაში “მამების დღე მარკეტერზე”  ბიზნესი სასტიკია, ერთ დღეს შეიძლება პირველი იყო მეორე დღეს კი სიაშიც ვეღარ იპოვო თავი. არც ეს შემთხვევაა გამორიცხული და დადებითი განხილვის შემდეგ გვიწევს გავაკეთოთ სტატია Volkswagen-ის რეკლამის მინუსებზე.

მუსიკალური ჯგუფი “Beach House” სერიოზულ პრეტენზიას გამოთქვავს იმის შესახებ რომ,  Volkswagen-მა რეკლამაში მათი მელოდია დაუკითხავად გამოიყენა. ” ჩვენი მუსიკა არ გვიდნა ჟღერდეს იმ პროდუქციის რეკლამაში, რისი რეკლამირებაც ჩვენ არ გვსურს” განაცხადა ინდი-ბენდის “Beach House-ის” სოლისტმა The New York Times-თან ინტერვიუში.

სასამართლოში შეტანილია სარჩელი Volkswagen-ის წინააღმდეგ და იგი განხილვის პროცესშია.

მარკეტერებო, თქვენ შეგიძლიათ იხილოთ Volkswagen-ის რეკლამა და  ასევე Beach House-ის კლიპი, დანარჩენი თვითონ განსაჯეთ.

[youtube http://www.youtube.com/watch?v=oeKuFs0KxO8]

 

 

[youtube http://www.youtube.com/watch?v=4ZxrIbTMJr4]

განხილვა

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