საერთაშორისო სარეკლამო ფესტივალი Ad Black Sea 2024 დასრულდა. ღონისძიების კულმინაცია გახლდათ დაჯილდოება, რომელზეც წლის საუკეთესო ნამუშევრები გამოვლინდა 13 ძირითადი კატეგორიის 100-მდე ქვეკატეგორიაში. ქართული სააგენტოების ანგარიშზე 1 Best Of Contest ტიტული, 5 ოქრო, 5 ვერცხლი და 19 ბრინჯაოა. სულ, კონკურსზე 418 განაცხადი იყო წარდგენილი, 13 ქვეყნიდან. ნამუშევრები 20 ქვეყნიდან მოწვეულმა 29-მა პროფესიონალმა ჟიურის წევრმა შეაფასა. მოდით, გავეცნოთ ქართული სააგენტოების შედეგებს ფესტივალზე.
Best of contest:
Metro Production – The First Speech – DIRECTION
ოქრო:
Holy Motors – My Home Is Your Home – SELF PROMOTION
Holy Motors – Georgian Flag of Europe – SELF PROMOTION
Metro Production – The First Speech – PRODUCTION DESIGN / ART
DIRECTION
Windfor’s Tbilisi – Summer is coming! – SOCIAL PLATFORMS
Bank of Georgia – The Voice of Georgia – USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
ვერცხლი:
REDBERRY – OTHER UNIVERSE – GAMIFICATION- ILLUSTRATION
Playmakers (For TBC Bank) – Where do Cyclamens Come From? – TACTICAL
Windfor’s Tbilisi (For Midea_Georgia) – Summer is coming! – AUDIENCE INSIGHT
Windfor’s Tbilisi (For Midea_Georgia) – Summer is coming! – OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
Project Lab (For ALTA) – Alta – Newyearspaper – USE OF NON-TRADITIONAL AND AMBIENT MEDIA
ბრინჯაო:
Playmakers (For Georgian Sun) – Out of the Box Wine- CORPORATE & BRAND IDENTITY
Windfor’s Tbilisi (For EXTRA) – Anything Your Heart Desires – ART DIRECTION
Kraken (For Alma) – The Gameroom City – EXPERIENTIAL
Mari Sukhishvili (For BANK OF GEORGIA) – REMARKABLE READINGS- SINGLE CHANNEL CAMPAIGNS
Windfor’s Tbilisi (For Midea_Georgia) – Summer is coming! – INTEGRATED ADVERTISING CAMPAIGNS
JWT Metro (For Bank of Georgia) – JOZE: The Optimistic Giraffe – ONLINE FILM
Windfor’s Tbilisi (For Midea_Georgia) – Summer is coming! – TACTICAL
Playmakers (For TBC Bank) – The First Day, The Independence Day – TACTICAL
Metro Production – NONEXISTER – Storm- CINEMATOGRAPHY
GARNAMATAC (For TAG Heuer) – The Race Never Stops – ANIMATION
GARNAMATAC (For Nickelodeon) – SpongeBob Reimagined – ANIMATION
JWT Metro Georgia (For Bank of Georgia) – JOZE: The Optimistic Giraffe – VISUAL EFFECTS
Kraken (For Amboli) – Mission Passed – CREATIVE EFFECTIVENESS
Mari Sukhishvili (For BANK OF GEORGIA) – Goals REMARKABLE READINGS- PEOPLE
JWT Metro Georgia (For Bank of Georgia) –
Georgia In [Uni]Form – SPONSORSHIP & BRAND PARTNERSHIP
A. Tsitskishvili +VAT Georgia (For Wissol petroleum Georgia) – Same same, but different – LAUNCH / RE-LAUNCH
REDBERRY (For BANK OF GEORGIA) – OTHER UNIVERSE – GAMIFICATION – GAMING-LED BRAND EXPERIENCE
Holy Motors (For Georgian Football Federation) – We Are Here – ENTERTAINMENT
Mari Sukhishvili (For BANK OF GEORGIA) – REMARKABLE READINGS – USE OF INFLUENCERS
