სარეკლამო ფესტივალ Ad Black Sea 2023-ის მოკლე სია გამოქვეყნდა. ფინალისტები გამოვლინდნენ 13 კატეგორიაში: Advertising Campaigns, Brand Experience & Activation, Creative Effectiveness, Creative Strategy, Design & Branding, Digital & Mobile, Film, Film Craft, Media, Print & Publishing, Out of Home, Sustainable Development Goals, Visual Craft.
ნამუშევრებს საერთაშორისო ჟიურის ოთხი გუნდი აფასებდა. გამარჯვებულები 16 სექტემბერს გამოვლინდებიან, Ad Black Sea 2023-ის დაჯილდოების ღონისძიებაზე.
Advertising Campaigns
RAVI – Leavingstone – SINGLE CHANNEL CAMPAIGNS
Plastic Junk Car – Leavingstone – PROMOTION & ACTIVATION CAMPAIGNS
Brand Experience & Activation
Halloween McNightmare – Windfor’s Tbilisi – FMCG
Fruits of Heroism – Leavingstone – LAUNCH / RE-LAUNCH
Creative Effectiveness
I AM GEORGIA – Windfor’s Tbilisi – Creative Effectiveness
Creative Strategy
Women Who Don’t Exist – watergunz – AUDIENCE INSIGHT
Fruits of Heroism – Leavingstone – CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Spend Your Time For Yourself – VELI.store – MARKET DISRUPTION
BUSINESS MANAGER – CONDUCT YOUR BUSINESS YOURSELF – Bank of Georgia – PRODUCTS / SERVICES
Liquid Myth – Leavingstone – BRAND STRATEGY
I AM GEORGIA – Windfor’s Tbilisi – BRAND STRATEGY
Halloween McNightmare – Windfor’s Tbilisi – TACTICAL
Design & Branding
Mandatoy Labels – Adjara Group Holding – PACKAGING
Digital & Mobile
Halloween McNightmare – Windfor’s Tbilisi – FMCG
Halloween McNightmare – Windfor’s Tbilisi – USER PARTICIPATION
Spend Your Time For Yourself – VELI.store – USE OF DATA
Film
The Podcast of Small Things – JWT Metro – INNOVATION IN FILM
Cuckoo Clock – A Christmas Story – JWT Metro – ONLINE FILM
Dark Mode – Movie Theatre – JWT Metro – ONLINE FILM
Amboli – Mission Passed – Kraken – ONLINE FILM
Nini Nutsubidze & Gori’s Women Chamber Choir – JWT Metro – MUSIC VIDEO
Film Craft
Liquid Myth – Leavingstone – DIRECTION
Liquid Myth – Leavingstone – CINEMATOGRAPHY
Never Too Late – JWT Metro – CINEMATOGRAPHY
Stumari – A Georgian Word for Guests – JWT Metro – CINEMATOGRAPHY
One Day in Summer – Enkeny Films – CINEMATOGRAPHY
Nothing Unnerving – HOLMES&WATSON – ANIMATION
TAG Heuer Holiday Season – GARNAMATAC – ANIMATION
Liquid Myth – Leavingstone – VISUAL EFFECTS
Nothing Unnerving – HOLMES&WATSON – VISUAL EFFECTS
Once Upon a Time – Hans & Gruber – PRODUCTION DESIGN / ART DIRECTION
Home – A Magnificent Work of Art – JWT Metro – PRODUCTION DESIGN / ART DIRECTION
Amboli – Mission Passed – Kraken – PRODUCTION DESIGN / ART DIRECTION
TAG Heuer Holiday Season – GARNAMATAC – PRODUCTION DESIGN / ART DIRECTION
Flags United – JWT Metro – EDITING
Media
Halloween McNightmare – Windfor’s – USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
Women who don’t exist – watergunz – USE OF NON-TRADITIONAL AND AMBIENT MEDIA
Women who don’t exist – watergunz – TARGET AUDIENCE REACH IN MEDIA CAMPAIGN
Sustainable Development Goals
Women who don’t exist – watergunz – PEOPLE
Fruits of Heroism – Leavingstone – PEOPLE
Plastic Junk Car – Leavingstone – PLANET
