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Cannes Lions 2024-ის გრან-პრის მფლობელი რეკლამები ცნობილია!

BOG
BOG

კანის ლომების საერთაშორისო ფესტივალი 17 ივნისს დაიწყო და უკვე გავიგეთ გრან-პრის მფლობელთა შესახებ! ფესტივალი დღეს დასრულდება, მანამდე კი იმ გამარჯვებულებს გაგაცნობთ, რომლებიც ამ დღეებში გამოვლინდა. აქ შეხვდებით Coca-Cola-ს, Xbox-ს, Magnum-ს, Renault-ს… ბევრი რომ არ გავაგრძელოთ, მოდით, თავად ნახეთ:

17 ივნისი

Award: Audio & Radio

Winner: Specsavers

Campaign: The Misheard Version

Agency: Golin, London

Award: Health & Wellness

Winner: Dramamine

Campaign: The Last Barf Bag

Agency: FCB, Chicago

Award: Health Grand Prix for Good

Winner: UN Women

Campaign: Child Wedding Cards

Agency: Impact BBDO, Dubai

Award: Outdoor

Winner: Magnum Ice Cream

Campaign: Find Your Summer

Agency: Lola MullenLowe, Madrid

Award: Outdoor

Winner: Pedigree

Campaign: Adoptable. by Pedigree

Agency: Colenso BBDO, Auckland

Award: Pharma

Winner: Siemens Healthineers

Campaign: Magnetic Stories

Agency: Area 23

Award: Print & Publishing

Winner: Coca-Cola

Campaign: Recycle Me

Agency: Ogilvy, New York

18 ივნისი

Award: Design

Winner: Cemento Sol

Campaign: Sightwalks

Agency: Circus Grey, Lima

Award: Digital Craft

Winner: Spotify

Campaign: Spreadbeats

Agency: FCB, New York

Award: Entertainment

Winner: WhatsApp

Campaign: We Are Ayenda

Agency: Creative X, Palo Alto & Modern Arts, Los Angeles

Award: Entertainment Lions for Gaming

Winner: Xbox

Campaign: The Everyday Tactician

Agency: McCann, London

Award: Entertainment Lions for Music

Winner: Diageo

Campaign: Errata at 88

Agency: AlmapBBDO, Sao Paulo

Award: Entertainment Lions for Sport

Winner: Orange

Campaign: Women’s Football

Agency: Marcel, Paris

Award: Film Craft

Winner: Hornbach

Campaign: The Square Meter

Agency: Heimat \ TBWA, Berlin

Award: Industry Craft

Winner: Frankfurter Allgemeine Zeitung

Campaign: The 100th Edition

Agency: Scholz & Friends, Berlin

19 ივნისი

Award: Creative B2B

Winner: JCDecaux

Campaign: Meet Marina Prieto

Agency: David, Madrid

Award: Creative Data

Winner: MasterCard

Campaign: Room for Everyone

Agency: McCann Poland, Warsaw

Award: Direct

Winner: Xbox

Campaign: The Everyday Tactician

Agency: McCann, London

Award: Media

Winner: Mercado Libre

Campaign: Handshake Hunt

Agency: Gut, Sao Paulo

Award: PR

Winner: Specsavers

Campaign: The Misheard Version

Agency: Golin, London

Award: Social & Influencer

Winner: Cerave

Campaign: Michael Cerave

Agency: Ogilvy PR, New York

20 ივნისი

Award:

Winner: Pop-Tarts

Campaign: The First Edible Mascot

Agency: Weber Shandwick, New York

Award: Creative Business Transformation

Winner: Philips

Campaign: Refurb

Agency: Lepub, Amsterdam

Award: Creative Commerce

Winner: Renault

Campaign: Cars to Work

Agency: Publicis Conseil, Paris

Award: Creative Effectiveness

Winner: Heinz Ketchup

Campaign: It Has to be Heinz

Agency: Rethink, Toronto

Award: Creative Strategy

Winner: KPN

Campaign: A Piece of Me

Agency: Dentsu Creative, Amsterdam

Award: Innovation

Winner: KVI Brave Fund Inc.

Campaign: Voice 2 Diabetes

Agency: Klick Health, Toronto

Award: Luxury & Lifestyle

Winner: Loewe

Campaign: Loewe X Suna Fujita

Agency: Loewe, Madrid

„გაბედე – იცხოვრე შენი ცხოვრებით“ – როგორ შეიქმნა m²-ის ახალი გზავნილი

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