რა ხდება მაშინ, როცა სამშენებლო ტენიკისა თუ აღჭურვილობის რაღაც ნაწილი უმოქმედოდ დევს? მოკლედ, ხანდახან მან შეიძლება, ძროხის ზურგის საფხანის ფუნქციაც შეითავსოს. მსოფლიოში სამშენებლო აღჭურვილობის გაქირავების ყველაზე დიდი კომპანიამ United Rentals B2B (ბიზნესი ბიზსნესისთვის) კამპანია წამოიწყო, Droga5-თან თანამშრომლობით.
კამპანია, სახელწოდებით „უკეთესი სამუშაოები აქ არის“, სამუშაოების ეფექტურობის გაუმჯობესებას მოიაზრებს მშენებლობის, სამრეწველო და ინფრასტრუქტურულ პროექტებში, მთელს ჩრდილოეთ ამერიკაში. სრული კამპანიის კომპონენტები მოიცავს სატელევიზიო, კონტექსტუალურ OOH-სა და მიზნობრივ ციფრულ კომუნიკაციას.
კამპანია აუდიტორიას მოუწოდებს, ვებსაიტის გამოცდილება მიიღონ და სხვა თვალით შეხედონ ჭკვიან აღჭურვილობას, რომელსაც არაეფექტურ სამუშაო გარემოსთან გამკლავება შეუძლია.
Credits
Client United Rentals
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Ray Del Savio
Creative Director Elena Knox
Creative Director Alyssa Georg
Associate Creative Director Ramona Todoca
Senior Art Director Inna Kofman
Copywriter Diana Perez
Junior Art Director Maria Kouninski
Junior Copywriter Jenny Yoon
Chief Design Officer Jason Severs
Senior Designer Erin Wilson
Design Director Anna Fine
Senior UX Designer James Garvey
Content Strategy Lead Louise Dreier
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Senior Producer, Film Saul Metnick
Music Supervisor Mike Ladman
Co-Director, Interactive Production Tasha Cronin
Co-Director, Interactive Content Justin Durazzo
Executive Producer, Interactive Shayan Amir-Hosseini
Senior Producer, Interactive Nicole Bazzinotti
Associate Producer, Interactive Michelle Levitch
Senior Business Affairs Manager Tom Vendittelli
Head of Print Rob Lugo
Executive Producer, Print Alyssa Dolman
Producer, Print Rose Mahan
Graphics Studio Manager Virginia Vargas
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Román-Torres
Strategy Director Sarah Garman
Head of Communications Strategy Dean Challis
Group Communications Strategist Samantha Deevy
Senior Communications Strategist Patrick Fahey
Data Strategy Director Ryan Miller
Group Account Director Frank Renwick
Account Director Sharon Byer
Account Supervisor Conor Bennett
Account Manager Kenzie Grubbs
Associate Account Manager Laura Gonzalez
Senior Project Manager Joe Watana
Senior Business Affairs Manager Tom Vendittelli
Client United Rentals
Chief Marketing Officer Chris Hummel
Head of Brand & Communications Bill Wohl Branding and Creative Services Manager Sarah Guerra
Production Company Knucklehead
Director Rob Leggatt
DOP Martin Ruhe
Executive Producer Cathleen Kisich
Producer Peter Knowles
Service Company Smile
Executive Producer Jonas Hendrix
Producer Edu Olavide
Production Company Second Child
Managing Director Scott Chinn
Producer Chelsea Greenwood
Photographer Paul McGeiver
Editorial Final Cut
Editor Miky Wolf
Assistant Editor London Lucy Berry
Assistant Editor New York Matt Carter
Executive Producer Sarah Roebuck
Producer Lareysa Smith
Motion Graphics Artist Phil Brooks
Producer Kyra Hendricks
Post Production Moving Picture Company
Executive Producer Matthew Loranger
Producer Elissa Norman
Coordinator Katerine Miccio
Creative Director Alvin Cruz
VFX Supervisor David Piombino
2D Lead Tim Crean
Colorist James Tillett
Executive Producer, Color Ed Koenig
Music Walker
Partner / Creative Director Peter Gannon
Senior Producer Abbey Hendrix
Sound Heard City
Managing Director Gloria Pitagorsky
Producer Sasha Awn
Mixer Jodi Levine
Motion Graphics and Titles Significant Others
Creative Director Phil
Producer Kyra Hendricks
Interactive Production Company Active Theory
Creative Director Andy Thelander
Interactive Director Michael Anthony
Technical Director Mike Chang
Head of Production Annie Chen
Senior Producer Izabela Heck
Producer Eric Shumny
Strategist Edmund Benson
Back End Developer Giuseppe Juarez
Lead Interactive Developer Florian Morel
Interactive Developer Alex Bergin
Senior Visual Artist Rafael Dante
UX / UI Designer Hanee Pyon












