KIAF – კიევის საერთაშორისო სარეკლამო ფესტივალის კონკურსის შედეგები მალე გახდება ცნობილი, თუმცა შორთლისთში მოხვედრითა ვინაობა უკვე ცნობილია. ქართულმა ნამუშევრებმა ფესტივალის შორთლისთში 50 ნომინაციაში მოიპოვეს ადგილი და პირველობისთვის იბრძვიან. მოდით, ვნახოთ, რა ნომინაციებია:
Playmakers – PSP – It’s a Girl
კატეგორიები:
A.CREATIVE COMMUNICATIONS / A01. FILM / A01-02. HEALTHCARE
A. CREATIVE COMMUNICATIONS / A01. FILM / A01-10. VIRAL FILM
B. CRAFT/TECHNOLOGY / B01. FILM CRAFT / B01-03. CINEMATOGRAPHY
B. CRAFT/TECHNOLOGY / B01. FILM CRAFT / B01-08. PRODUCTION DESIGN/ART DIRECTION
C. SOCIAL GOALS CONTESTS / C05. GENDER EQUALITY & LGBTQ RIGHTS / C05-01. FILM
Playmakers – TBC BANK – Women Who Bring Spring
კატეგორია:
A. CREATIVE COMMUNICATIONS / A01. FILM / A01-15. CULTURE & LOCAL
JoyBoy- Profy – Profy – appppppp for big ASS problems
კატეგორია:
A. CREATIVE COMMUNICATIONS / A01. FILM / A01-07. CONSUMER SERVICES & B2B
JoyBoy – Tene – RecAIcled Ads
კატეგორიები:
A. CREATIVE COMMUNICATIONS / A08. ARTIFICIAL INTELLIGENCE / A08-03. CREATIVE USE OF AI
A. CREATIVE COMMUNICATIONS / A09. INTEGRATED & INNOVATION / A09-03. SMALL BUDGET CAMPAIGN
A. CREATIVE COMMUNICATIONS / A09. INTEGRATED & INNOVATION / A09-07. BRAVE WORK/BRAVE CLIENT
A. CREATIVE COMMUNICATIONS / A13. PR / A13-16. SPECIFIC TARGET AUDIENCE
A. CREATIVE COMMUNICATIONS / A14. DIRECT MARKETING / A14-16. BRAVE IDEA
C. SOCIAL GOALS CONTESTS / C02. ENVIRONMENT & SUSTAINABILITY / C02-11. DIRECT CAMPAIGNS
Holy Motors – My Home is Your Home
კატეგორია:
A. CREATIVE COMMUNICATIONS / A03. OUT OF HOME / A03-15. CULTURE & LOCAL
Holy Motors – Georgian Flag of Europe
კატეგორია:
A. CREATIVE COMMUNICATIONS / A05. DESIGN & BRANDING / A05-07. POSTERS
Bank of Georgia – Voice of Georgia
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-09. PR&CORPORATE IMAGE
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-10. EXPERIENTIAL AUDIO & RADIO
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-17. TACTICAL/REAL-TIME RESPONSE
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-18. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A10. MEDIA / A10-05. USE OF EVENTS & STUNTS
A. CREATIVE COMMUNICATIONS / A11. BRANDED CONTENT & ENTERTAINMENT / A11-07. BRAND INTEGRATION & SPONSORSHIPS / PARTNERSHIPS
A. CREATIVE COMMUNICATIONS / A11. BRANDED CONTENT & ENTERTAINMENT / A11-13. TACTICAL/REAL-TIME RESPONSE
A. CREATIVE COMMUNICATIONS / A11. BRANDED CONTENT & ENTERTAINMENT / A11-14. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A12. EXPERIENCE & ACTIVATION / A12-10. SPONSORSHIP & BRAND PARTNERSHIP
A. CREATIVE COMMUNICATIONS / A12. EXPERIENCE & ACTIVATION / A12-14. TACTICAL/REAL-TIME RESPONSE
A. CREATIVE COMMUNICATIONS / A12. EXPERIENCE & ACTIVATION / A12-15. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A14. DIRECT MARKETING / A14-12. USE OF EVENTS/EXPERIENCE
A. CREATIVE COMMUNICATIONS / A14. DIRECT MARKETING / A14-17. TACTICAL/REAL-TIME RESPONSE
Redberry – Bank of Georgia – OTHER UNIVERSE – Gamification
A. CREATIVE COMMUNICATIONS / A05. DESIGN & BRANDING / A05-02. CAMPAIGN BRANDING & IDENTITY
A. CREATIVE COMMUNICATIONS / A06. DIGITAL & MOBILE / A06-04. GAMES
B. CRAFT/TECHNOLOGY / B05. DESIGN & BRANDING CRAFT / B05-01. ART DIRECTION
B. CRAFT/TECHNOLOGY / B05. DESIGN & BRANDING CRAFT / B05-03. ILLUSTRATION
B. CRAFT/TECHNOLOGY / B06. DIGITAL/MOBILE/SOCIAL MEDIA CRAFT / B06-02. ART DIRECTION/GRAPHIC DESIGN
B. CRAFT/TECHNOLOGY / B09. BRANDED CONTENT & ENTERTAINMENT CRAFT / B09-01. ART DIRECTION
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-18. CULTURE & LOCAL
Redberry – Georgian Post – The World’s First OFFICAL AI Stamp
კატეგორია:
B. CRAFT/TECHNOLOGY / B07. AI CRAFT / B07-01. ART & DESIGN
Quick – Toyota Center Tegeta – Georgian-Japanese City-shanson
კატეგორიები:
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-18. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A08. ARTIFICIAL INTELLIGENCE / A08-03. CREATIVE USE OF AI
B. CRAFT/TECHNOLOGY / B01. FILM CRAFT / B01-05. USE OF MUSIC
B. CRAFT/TECHNOLOGY / B04. AUDIO & RADIO CRAFT / B04-02. USE OF MUSIC
B. CRAFT/TECHNOLOGY / B07. AI CRAFT / B07-05. AI STORYTELLING
Leavingstone – UN Women – Change Has a Female Voice
კატეგორიები:
A. CREATIVE COMMUNICATIONS / A09. INTEGRATED & INNOVATION / A09-09. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A04. AUDIO & RADIO / A04-18. CULTURE & LOCAL
A. CREATIVE COMMUNICATIONS / A13. PR / A13-06. COMMUNITY BUILDING
C. SOCIAL GOALS CONTESTS / C03. HUMAN RIGHTS, JUSTICE & STRONG INSTITUTIONS / C03-10. PR CAMPAIGNS
C. SOCIAL GOALS CONTESTS / C05. GENDER EQUALITY & LGBTQ RIGHTS / C05-09. ACTIVATION CAMPAIGNS
C. SOCIAL GOALS CONTESTS / C13. LOCAL SOLUTIONS / C13-09. ACTIVATION CAMPAIGNS
C. SOCIAL GOALS CONTESTS / C13. LOCAL SOLUTIONS / C13-10. PR CAMPAIGNS
BANK OF GEORGIA – Remarkable Readings
კატეგორიები:
C. SOCIAL GOALS CONTESTS / C04. EDUCATION: QUALITY, CIVIC & SOCIAL EDUCATION / C04-05. DESIGN
C. SOCIAL GOALS CONTESTS / C04. EDUCATION: QUALITY, CIVIC & SOCIAL EDUCATION / C04-07. SOCIAL MEDIA & INFLUENCE
C. SOCIAL GOALS CONTESTS / C04. EDUCATION: QUALITY, CIVIC & SOCIAL EDUCATION / C04-11. DIRECT CAMPAIGNS