Who better to open the show than a rockstar creative agency that creates the heart and soul of brands? Snask’s name means candy, filth and gossip and everywhere they go they make a couple of enemies and millions of fans. To kickstart Cannes Lions 2016, Snask will talk about how to make enemies and gain fans. The lecture is based on their best selling book with the same title, Make Enemies & Gain Fans: based around the idea that it’s not enough for brands to have beliefs: they must stand up for them too. Through a crazy cacophony of music and musings, they will demonstrate how this can be done as well as how they work to build their own brand: something a lot of creative agencies easily forget. Don’t miss this one!