25
Jun
2016

Misfits and Madmen | M&C Saatchi | Cannes Lions 2016 | LIVE

25 Jun 2016

დასაწყისი: 25 ივნისი, 13:45 თბილისის დროით

Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate. What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We are going to inject the creative department with a bunch off misfits. A blind pianist, a 100 year old lady, an international rugby player, kooks and ex cons. We will set them the same brief and share the results in the session, examining how diversity of thought can transform a creative idea.

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