Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around the world approach design, we find that the fundamental beliefs and thinking behind design varies tremendously. This diversity in thinking provides a rich source of inspiration in all areas of creativity, from story telling, technological innovation, to the creation of new businesses.
http://www.youtube.com/watch?v=kHNa9O3L1E8
